I think it means more than you make it out to be when a little school is able to even hold its own against big-name schools. OU's loss to BYU last year springboarded BYU (they were overrated yes, but nonetheless) into a national perspective, something that really hadn't been done since the Detmer era. That one win put BYU in a place in which it could prove its worth. That one win gave Max Hall the opportunity to play in Arizona where he lead his team to a win. And again, OU played a seemingly-helpless Utah State in what turned out to be a very close game. Even though USU couldn't pull it out in the end, it gives them a hope for the rest of the season, and possibly for a string of years, in which they will succeed based on that one success.Just because there are exceptions to the rule, what exactly do you think that proves? So 4 "big name" schools manage to lose a year out of like 200 games of these sorts. Holy upset, Batman! Why does it matter if it is some sort of a "chance" if it is a chance that works out at a ratio of 1% or 2% or 3%? That is terrible.
Just because small schools are as greedy for attention as big schools is supposed to make it all okay? Every time a school hangs 52-0 or 52-3 on another school it is an embarrassment to everyone involved, especially the hard working players being wrecked with "national" exposure. Just because people care more when the little team wins the 1/50 times than the big team winning the 49/50 times does not make this situation magically different, it makes people terrible.
Admittedly, USU isn't really going anywhere with their history against ranked teams, so I get where you're coming from. But that doesn't mean that the close game won't give them hope against the weaker teams in the WAC, especially after BSU leaves, and their ability to (maybe) win the conference. It marks a change in a program.